1. DEFINITION
Cookies are small data beacons deployed by our server to your device. They allow our Digital HQ to recognize you and optimize your experience.
2. COOKIE CLASSIFICATION
- Essential Cookies: Required for the site to function (e.g., Security tokens, Payment session data). These cannot be disabled.
- Intelligence Cookies (Analytics): We use Google Analytics 4 to track user behavior, dwell time, and conversion paths. This data is anonymized.
- Marketing Cookies: Used to retarget visitors who have engaged with our high-value content.
3. CONSENT PROTOCOL
Upon your first arrival at the Zera Digital HQ, you were presented with a Consent Control Panel. You may alter your preferences at any time by clearing your browser cache.
4. THIRD-PARTY BEACONS
Our site may utilize infrastructure from third-party providers (e.g., YouTube embeds, Paystack Checkout). These entities may deploy their own cookies, which are governed by their respective privacy policies.