Business StrategyAccra, Ghana2026Live

GHS 67,400 collected from one masterclass, with the follow-up running itself.

We built the system behind The Vision Masterclass: sign-up, payment, reminders, QR check-in, post-event follow-up and alumni win-back, all running without anyone chasing.

Visit app.gwenaddo.com The Retention Engine

The Character Advantage masterclass replay page on app.gwenaddo.com — The paid masterclass replay, with protected video and magic-link access.

Cohort 3 in numbers

GHS 67,400Net collected
45Paying attendees
GHS 14,050From 9 alumni won back
1,695Automated emails to 194 people
42 of 54Seats checked in by QR
70%Of payments made after hours or on weekends

Production data for Cohort 3, The Character Advantage, held on 22 August 2026.

THE CHALLENGE

Gwen Addo is a business strategist and the founder of five companies. Her Vision Masterclass brings founders into one room for a day of strategy, and each cohort is a serious revenue event for her business.

Payments arrived by card, mobile money and cash. Registrations sat in Airtable and past attendees in a spreadsheet. Nothing connected a sign-up to a payment, a seat at the door, or the next thing that person might buy, and there was no system to bring past attendees, the people most likely to buy again, back into the room.

WHAT WE BUILT

01
Sign-up to seat
Paystack checkout with individual and group packages, plus a payment entry desk for mobile money and cash, so every cedi lands in one record. Each paid seat gets a ticket with its own QR code.
02
Nurture and reminders
A daily nurture sequence, a three-part speaker reveal, and countdown, day-before and event-morning emails that tell every attendee exactly where to be.
03
The door
A PIN-secured QR check-in desk, so the team knows who arrived and who did not, while the event is still running.
04
After the event
Materials, recaps, no-show follow-up and a strategy session application pipeline, sent automatically to the right people at the right time.
05
Alumni win-back
A five-email campaign that brought past cohorts back into the room, built on a clean record of who had attended before.
06
Paid replay and reporting
A protected replay with watermarked video and magic-link access, and a weekly digest that shows Gwen what the system collected.